The launching ceremony of Lanhua Group’s Korean Brand Selection Base was held

On April 28, the launching ceremony of Lanhua Group’s Korean brand selection base was held in Linyi Import Commodity City. Kang Sung Cheon, President of Gyeonggi Province Economic Science Promotion Institute; Kim Sang Woo, Head of Northeast Asia Headquarters of Korea Small and Medium Enterprises Promotion Corporation; Ko Tae Hyun, Editorial Director of Gyeonggi News Agency; Lee Seung Hwan, Legal Representative of LH KOREA; Cheng Kai, Secretary of the Party Committee and Director General of Linyi Bureau of Commerce;Wu Chuanliang, Secretary of Linyi Mall CPC Working Committee and Director of the Management Committee; Wang Shuangcheng, Vice Chairman of Linyi Council for the Promotion of Trade; Yan Zhiping, Member of the Party Committee, Vice Director of Linyi Foreign Affairs Office; Liu Kunming, member of the party committee and deputy director of Linyi Customs; Duan Guangsheng, deputy director and member of the party committee of Linyi Comprehensive Free Trade Zone Service Center, and secretary of the party committee of the Bonded Industry (Foreign Trade) Development Promotion Center of Yihe New District; Liu Bo, deputy secretary of the Lanshan District Committee and mayor of Lanshan District; Tian Zongchun, director and party secretary of Lanshan Mall Management Committee; Li Zhaoguo, member of the standing committee of the Lanshan District Committee and vice governor of the Lanshan District; Sun Pengfei, deputy director of the Lanshan Mall Management Committee; Sun Siyong, chairman of the Cross-border E-Commerce Association of Linyi; Liu Yilin, President of Linyi Live E-commerce Association and Short Video Live Chamber of Commerce of the Municipal Federation of Industry and Commerce; Guan Zhaojun, Secretary of the Party Committee, Chairman of the Board of Directors and President of Lanhua Group; Cao Xiangsi, Deputy Secretary of the Party Committee and Vice Chairman of Lanhua Group, Secretary of the Party Branch of Caojia Wangzhuang Community and Director of the Neighborhood Committee; and Liu Jian, Deputy Secretary of the Party Committee, Vice Chairman and Executive President of Lanhua Group, attended the event. Relevant leaders of Korea Gyeonggi Province and Korea Small and Medium Enterprises Revitalization Corporation; relevant leaders of Lanshan District’s departments directly under Lanshan District and Lanshan Street; representatives of vice president and member units of Linyi Cross-border E-commerce Association; representatives of Linyi Live E-commerce Association, Vice President and member units of Short Video Live Chamber of Commerce of the Municipal Federation of Industry and Commerce; members of the Board of Directors and Supervisory Board of Lanhua Group, as well as representatives of enterprises that have long been committed to the development of cross-border e-commerce and live e-commerce, and media journalists totaling more than 150 people participated in the event.

Guan Zhaojun expressed in his speech that the successful launching of the Korean brand selection base is another important achievement of Lanhua Group’s core development strategy of “ploughing into the main industry to build a foundation and concentrating on transformation to improve quality”, which marks that Lanhua Group has added a new kinetic energy on the road of internationalization of commerce and trade. In the next step, Lanhua Group will base on its own cross-border industrial resource advantages, integrate Linyi’s export supply chain resources more vigorously, strive to promote local high-quality local products to go to the sea, and integrate import supply chain resources of more countries and regions to be introduced into Linyi more vigorously, and endeavor to create a new supply chain high ground with better economy, stronger sustainability and more distinctive features, and make new and greater contributions to economic and social development.

Liu Yilin expressed that Lanhua Group’s Korean brand selection base can help the live broadcast e-commerce enterprises to solve the problems of difficult product selection, bargaining and growth of anchors. The Association will organize and mobilize more Live E-commerce enterprises to actively dock the selection base, fully leverage the product resources and operational advantages of the selection base, accelerate the live E-commerce business to achieve new development, and actively contribute to the development of the live E-commerce industry and the transformation and upgrading of the mall.

Tian Zongchun pointed out in his speech that the successful launch of Lanhua Group’s Korean brand selection base can effectively improve the quality of imported brand selection in Lanshan District and even Linyi City, which is conducive to accelerating the development of cross-border e-commerce in Linyi City in terms of flattening, universalization and diversification,and will certainly effectively promote the internationalization of the shopping mall, and add new kinetic energy for the development of Linyi’s commerce and logistics.Lanhua Group should continue to play a leading role, and actively lay out and set up more cross-border e-commerce overseas warehouses; it should deepen the exchanges and cooperation with Gyeonggi-do Economic and Scientific Revitalization Institute of South Korea, and jointly build a foreign trade supply chain ecosystem.

Kim Sang-woo expressed that Lanhua Group’s Korean Brand Selection Base can promote more excellent Korean commodities to enter the Chinese market, and the Northeast Asia Headquarters of Korea Small and Medium Enterprises Promotion Corporation will help connect Korean resources and expand trade channels.

Jiang Shengqian expressed that Lanhua Group has many industrial sectors with great development potential, especially the live e-commerce platform, cross-border e-commerce and other industries are developing rapidly, and it will take the opening of the Korean brand selection base as an opportunity to promote more Gyeonggi-do enterprises to cooperate with Lanhua Group.

Subsequently, Lanhua Group signed a contract with Korea Gyeonggi Province Economic and Scientific Promotion Institute, and the two sides will carry out comprehensive cooperation in product selection, live e-commerce, cross-border e-commerce and other aspects.

The Korea Gyeonggi-do Institute of Economics and Science Promotion awarded a license to Lanhua International Trading Co. and the Northeast Asia Headquarters of Korea Small and Medium Enterprises Promotion Corporation awarded a license to Lanhua International Trading Co.

The leaders attending the meeting launched the Korean brand selection base of Lanhua Group together and took a group photo.

After the launch ceremony, the leaders attending the meeting visited the various exhibition areas of the selection base together, not only into the Live Streaming Room, but also a detailed understanding of the process of selling goods in the Live Streaming Room.